|
|
|
|
 |
|
|
|
|
|
|
|
|
 |
The visual representation of an organisation, including its logo, design, typefaces and colours, as well as its philosophy
From an interactive website to a business card, a brand must be recognisable, differentiated and help build customer loyalty. From researching the competition to translating the vision of the CEO to designing and implementing an integrated brand identity program, Corporate Design is a meticulous development process usually presented through a highly visible step by step approach in five phases: research and analysis, brand and identity strategy, brand identity design, brand identity applications and managing brand assets.
A global corporate merger through entrepreneurial ventures and non profit institutions, the brand identity often forms the only tangible value of a business.
For The Image Factory, the scope includes history of identity design up to the latest information about online brand identity standards, naming and trademarking, with practical project management resources about decision making, and creating brand briefs.
|
|
|
|
